Zoey Morris

Carolina Oyster Sauce

Logo, Label & Brand Design

Brand identity and packaging for a coastal North Carolina sauce line — pairing crisp, heritage-inspired typography with a timeless coastal palette and clean, shelf-ready label architecture.

Click / Tap to Play

Click / Tap to Play

Morris Family Shellfish Farms

Creative Marketing Assistant

In the summer of 2025, I worked with Morris Family Shellfish Farms to refresh their brand identity and strengthen their digital presence. I updated the company’s logo to better reflect its coastal heritage, managed and created content for their social media accounts, and photographed the farm, family, and oysters for marketing and promotional use. The work focused on visually communicating the story and sustainability behind the multi-generation shellfish business.

1893 Brand Studio

Design Team Member

At 1893 Brand Studio, a student-run advertising agency, I design brand guides, logos, social media content, and campaign decks for clients ranging from local restaurants and coffee shops to AI start-ups. I work closely with strategists and account executives to translate client goals into polished, on-brand visuals for both print and digital platforms.

Spicy 9

Staffings AI

Sales Deck

Gray Squirrel Coffee

1893 Blog

Blog Post

The Daily Tar Heel

Design Desk Staffer

At The Daily Tar Heel, UNC's independent student newspaper, I design editorial graphics and print layouts for a weekly publication reaching over 50,000 readers. I work closely with editors and reporters to create visuals that support storytelling and engage the UNC and Chapel Hill communities.

UNC Hockey

Graphic Designer

As a graphic designer for UNC Men's Ice Hockey, I created promotional graphics, player spotlights, and real-time game updates to elevate the team's social media presence. I collaborated with the media team to develop a season-long branding guide and crafted cohesive digital assets that established a consistent, professional team identity.

Jacksonville Ospreys

Social Media & Marketing Intern

As the social media and marketing intern for the Jacksonville Ospreys during the summer of 2024, I managed content across Instagram and Facebook, leading a rebrand that grew the team's following from under 100 to over 1,000 on Instagram and from 500 to 5,000+ on Facebook in one summer. I created promotional graphics in Canva, collaborated with the team owners to define brand goals, and captured in-game photos.

Photography

I am proficient in DSLR and mirrorless camera operation, with a strong grasp of manual settings for exposure, focus, and composition. My past work focuses on photojournalism, sports, and client photography.

Photostory: Behind the Blooms

Misc. Graphic Design Projects

Data Visualization Poster

Brand Guide and logo design for Bulb, an AI tutoring service for children

Editorial Design 6-page magazine spread

Misc. Website Development Projects

HTML, CSS, and JavaScript projects alongside Figma prototypes exploring interaction, layout, and storytelling.

My first original HTML/CSS website

Data visualization site built with HTML, CSS, JavaScript, and Flourish

Figma Prototypes

For the best experience, view comments in Figma.

Desktop display

Mobile display